Thursday, November 1, 2007

Email Marketing is for YOU!

If you are considering sending ezines or e-newsletters, then don't be intimidated by the technology. It is really quite simple or, you can make it more complex if you want and hire someone to help you. There are SO many web-based email programs out there that you can use to compose and send your own - even if you are a beginner.

Among them are (just my 4 faves):

1) iContact.com
2) ConstantContact.com
3) ezinedirector.com
4) WebMail.us

The basic process is usually the same. You need to have a list of people who will receive your ezine. You can, in most cases, upload a list you have already gathered from you personal list, from folks who have opted-in from your website, or you can even purchase lists of people who have in interest in what you do.

Then, have a great message and encourage people to forward your newsletter to others. It is a great idea to have a sign-up box on your newsletter, for those who get it sent to them and they are not on your list. Or, have a link to your website, so they can easily get on the list too.

If you need help getting started, or you don't want to tackle this yourself, just contact a Virtual Professional who specializes in e-commerce and get started today!

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